Embolden by LoBoEmprs
Eau de Parfum · Amir Scent Bar
Be That.
The fragrance that stops strangers in their tracks —
and sets you free to become exactly who you are.
"I wanted an alluring fragrance — one that would draw them in and stop the passerby in their tracks, holding them captive while being drawn into that space, enticing them to have to ask — 'What was that?'
While becoming emboldened within, to know who they are, and to be free to become them.
A splendiferous fragrance — creating freedom. 'Be that!'"
"There is a moment — fleeting, magnetic — when a scent crosses a room and everything else disappears. You turn before you think to. Your pulse slows, then quickens. You have to know."
A scent with
something
to say
Be That. was created for the woman or man who doesn't merely enter a room — they transform it.
It opens with an irresistible brightness: fresh cotton flower and crisp apple entwined with the cool edge of cypress, a flush of pink pepper, and the soft intoxication of Turkish rose, rum, jasmine, and coconut powder. It doesn't ask for your attention. It simply takes it.
As the fragrance settles into your skin, the heart reveals itself — warm, sensuous, completely unexpected. Orris root and saffron deepen into raspberry and Madagascar vanilla; the richness of crème brûlée and tonka bean swells beneath a whisper of spice. This is the part of the scent that makes the passerby pause mid-step.
The dry-down is where Be That. becomes you — and you, unforgettable. Oud, palo santo, and papyrus rise like smoke from sacred wood. Amber, leather, and brown sugar anchor you with gravity. This is the finish that lingers long after you've left the room.
The Composition
The
Arrival
- Cotton Flower
- Apple
- Cypress
- Pink Pepper
- Turkish Rose
- Rum
- Jasmine
- Coconut Powder
The
Seduction
- Orris Root
- Saffron
- Raspberry
- Madagascar Vanilla
- Crème Brûlée
- Spices
- Tonka Bean
The
Identity
- Vanilla & Coconut
- Musk
- Amber & Patchouli
- Brown Sugar
- Oud
- Leather
- Palo Santo
- Papyrus
How it lives on your skin
0 – 30 minutes
The Captivation
Bright, electric, impossible to ignore. Cotton flower and apple open with luminous freshness — sharpened by cypress and pink pepper. This is the moment heads turn across the room.
30 min – 4 hours
The Pull
The warmth rises. Saffron and orris root lend depth; Madagascar vanilla and crème brûlée draw people dangerously close. This is the chapter that makes them ask: "What is that?"
4+ hours
The Mark
Oud, palo santo, leather, and amber settle into your skin like a second self. Deep, sacred, undeniably yours. This is what they remember when they think of you — hours later.
"You already know who you are.
This is the fragrance that gives you permission
to show them."
Free shipping on orders over $75
Worn. Remembered. Requested.
"I wore this to a dinner and three people asked what I was wearing before the appetizers arrived. I've never had that happen with any fragrance in my life."
Dominique R.
New York, NY
"It's the only fragrance I've worn that made me feel like myself — fully, unapologetically. There's something almost sacred about it on my skin."
Marcus T.
Atlanta, GA
"The dry-down — oud and palo santo — is unlike anything I've experienced. Ten hours later my husband still couldn't stop asking what I was wearing."
Simone A.
Houston, TX
This is not a fragrance
you wear to fit in.
This is the scent of someone
who has decided.
Available exclusively at Amir Scent Bar
